Quoted on technology adoption in The Economist

The Economist’s Technology Quarterly addressed the way Camera-phones were being used for more than just taking pictures  (MONITOR – Phones with eyes, Technology Quarterly, The Economist, Mar 12th 2005). I was quoted by author Duncan Graham-Rowe:

It might not be what the mobile operators had in mind when they launched their picture-messaging services, but it does at least generate traffic and revenue for them. Nico MacDonald, a design and technology strategist with Spy, a consultancy based in London, notes that technologies often thrive when people start using them for purposes beyond those for which they were originally intended. With camera-phones, that process would appear to be well under way.

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Published by Nico Macdonald

Communication, facilitation and consultancy around design and technology

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